How Do Realtors Market a Property? And Other FAQs

There are a lot of tasks that realtors take on that you may or may not be aware of, and when it comes to selling your property, enlisting the help of a professional real estate agent is advised. Not only are they well-versed in the industry, they have the inside advantage, with the ability to market your property to the right buyers, allowing you to sell your home with absolute success. Attempting to go through this process alone isn’t recommended, as it takes time, education and experience in order to sell a home properly, and if you have questions about a realtor’s role in the process, you’re not alone. Let’s chat about some of the most commonly asked questions about real estate agents.

 Q. How Do Realtors Market a Property?

A. Your home may be special to you, which means that you’ll need to showcase just how incredible it is to potential buyers. That’s where a real estate agent really shines. From taking professional photos of the property to penning a detailed description about all of the must-see features, your real estate agent will create a portfolio of your home that simply impresses. From here, they’ll get your property out to potential buyers through a multitude of channels, some of which they only have access to, like the MLS. Their website, as well as social media outlets, advertisements and more will be utilized to spread the word about your home. They’ll also be on the front lines, answering phone calls, replying to messages and seeking out new avenues to get your home out to the masses, which is an invaluable service.

Q. How Does a Realtor Get a Home Ready to Put on the Market?

A. Realtors will be there to advise sellers about what potential buyers in the area are looking for when it comes to a home. From limiting clutter and personal items in the home to suggesting simple repairs, your real estate agent will go through your home with you to get it ready for its big debut. After all, first impressions are everything, and the last thing you want is to make a poor first impression.

Q. How Does a Realtor Determine My Home’s Value?

A. A home that is overpriced or one that is underpriced can be detrimental to your sale, and it’s up to your realtor to price your home correctly. Factors to consider include the comps in the area, as well as the features in your home, the condition of the home and current overall market trends. There’s a lot that goes into this step, and it’s by far one of the most important responsibilities of your realtor.

Q. How Do I Get Started with a Professional Real Estate Agent?

Having a realtor that you can trust is extremely imperative, which is why it’s best to do your research before you make your decision. You’ll want to look for a professional who is experienced in your particular market, who knows the trends and knows what buyers are looking for. Above all else, you’ll want to work with a realtor who makes you comfortable and has your best interests in mind.

Hopefully this has shed some light on some of the most frequently asked questions when it comes to real estate agents. Remember, your home is special to you, so find a real estate agent who thinks it’s special too.